Design that builds brands, not noise. No fluff. No unnecessary layers.

I’m an independent freelance graphic designer with 17+ years of experience creating branding, campaign, and digital design for global brands, agencies, and growing businesses.

I work with both agencies and businesses who need dependable, high-quality design — whether that’s plugging into an existing team or helping shape something from the ground up.

My focus is on creating design that works in the real world: across campaigns, digital platforms, and fast-moving production environments where consistency and clarity matter.

Unlike purely executional designers, I operate comfortably between strategy and delivery — helping translate ideas into structured, usable, and visually consistent outcomes.

Available for freelance projects, embedded support, and long-term creative collaboration.

HOW I WORK

I work flexibly across agencies, in-house teams, and direct clients, adapting to different workflows without adding friction or complexity.

For agencies, that often means stepping in quickly to support ongoing projects — extending brand systems, producing campaign assets, or helping deliver work under tight deadlines while maintaining consistency and craft.

For small and medium businesses it often means helping shape and clarify ideas — turning early thinking into structured design that can be used confidently across marketing, web, and social channels.

I’m used to working directly with designers, marketers, account managers, and business owners, so communication stays straightforward and efficient regardless of project size.

The value I bring is consistency and clarity — making sure design not only looks good, but holds together across multiple touchpoints and uses.

Capabilities

Brand identity design and development

Campaign & advertising design (multi-channel rollout)

Digital marketing design and content systems

Social media content creation

HTML email design and templated systems

Motion Graphics & Video Editing

Web & landing page design

Reports, infographics & data visualisation

Print, editorial, and production-ready artwork

EXPERIENCE & IMPACT

I help brands simplify complexity into clear, effective design systems and campaigns.

I’ve delivered branding, campaign, and digital design work for organisations including The Coca-Cola Company, Royal Caribbean, Discovery Channel, TUI, CNBC, Domino’s, and National Geographic, alongside a range of SMEs and local businesses.

My focus is on turning complex briefs into clear, consistent, and effective visual communication — strengthening brand clarity and improving how organisations show up across digital and campaign touchpoints.

Alongside freelance work, I act as Creative Director for S2Tribe (formerly Serendipity2), providing strategic and creative leadership across branding, campaigns, and digital marketing initiatives.

LET'S BUILD YOUR BRAND TOGETHER!

Get in touch to discuss your creative challenges and how we can work together to create some amazing solutions.