How a Strategic Brand Redesign Helped Bewiched Coffee Increase Sales and Partnerships

PROJECT SNAPSHOT

Client: Bewiched Coffee

Industry: Hospitality / Coffee Retail

Services: Brand Development, Web Design, Email Marketing, Social Media Campaigns, Packaging, & Print based Marketing Collateral

Timeline: Created while serving as Creative Director at S2Tribe (formerly Serendipity2)

THE BIG WIN

Significant growth in online reviews, sales brand partnerships and store openings.

THE CLIENT'S CHALLENGE

Bewiched Coffee needed a fully integrated marketing strategy to improve brand visibility and support the growth of their retail offering and future franchise expansion.

Their brand identity and marketing outputs lacked consistency across digital and physical touchpoints.

Strategic Approach

We conducted consumer and competitor research to identify:

Market positioning opportunities
Customer expectations
Key brand differentiators

From these insights we created a cohesive brand system that could work across:

Website
Packaging
In-store materials
Social media and digital promotions

THE DESIGN SOLUTION & EXECUTION

A bold and distinctive brand identity was developed and rolled out across key customer touchpoints, including:

E-commerce website
Product packaging
Social media campaigns
In-Store Graphics and POS
Ad Van Campaigns
Promotional materials
Email marketing

THE RESULT

CLIENT TESTIMONIAL

“The marketing expertise we received has helped drive our unique brand positioning in a highly competitive marketplace which, in turn, has provided a great platform to launch our hugely exciting Bewiched Coffee franchise model. I have found the team knowledgeable, approachable & very detailed.”

Matt Fountain, Managing Director, Bewiched Coffee

LET'S BUILD YOUR BRAND TOGETHER!

Get in touch to discuss your creative challenges and how we can work together to create some amazing solutions.