Blog
How a Strategic Brand Redesign Helped Bewiched Coffee Increase Sales and Partnerships
PROJECT SNAPSHOT
Client: BioGlobe
Industry: Scientific Research/ Biotechnology & Environmental Services
Services: : Brand Identity, Logo Design, Sales Deck, Website Design
Timeline: Created while serving as Creative Director at S2Tribe
THE CLIENT'S CHALLENGE
The Blue Planet Expedition required a brand identity capable of communicating the ambition, credibility and global significance of a government-funded scientific mission focused on the future of the world’s oceans. The existing brand lacked the scale and presence needed to reflect the pioneering nature of the project and its long-term environmental impact.
The challenge was to create a visual identity that could resonate across multiple audiences — from investors, research partners and government stakeholders to environmental organisations and the wider public — while positioning the expedition as both scientifically authoritative and visually compelling.
Strategic Approach
To establish a clear creative direction, we undertook extensive research into the expedition’s objectives, target audiences and wider competitive landscape. This included analysing how major scientific and environmental initiatives communicate complex ideas in a way that remains accessible, engaging and inspirational.
From these insights, we defined a strategic visual approach centred around:
- Global exploration and discovery
- Scientific credibility and innovation
- Environmental responsibility
- Investor and stakeholder confidence
- Modern, scalable digital communication
This strategic foundation informed every stage of the creative process, ensuring the brand would work consistently across presentations, digital platforms and future campaign materials.
THE DESIGN SOLUTION & EXECUTION
The final identity system was designed to reflect the sheer scale, depth and importance of the expedition. At the centre of the project was a bold and contemporary logo inspired by oceanic movement, global connectivity and marine ecosystems, creating an identity that feels both premium and purpose-driven.
Alongside the core brand identity, we developed:
- A comprehensive visual identity system
- Brand and visual style guidelines
- Investor and stakeholder sales deck designs
- Website concepts and user experience direction
- Presentation and communications assets
The resulting creative direction balances scientific authority with strong visual storytelling, helping position The Blue Planet Expedition as a forward-thinking global initiative capable of attracting attention, funding and long-term engagement.
THE RESULT
- Delivered a powerful brand identity as well as a cohesive visual system across digital, presentation and investor materials
- Significant Government-funding for the scientific initiative now secured
- Helped position the expedition as an ambitious and internationally significant environmental project
CLIENT TESTIMONIAL
We absolutely love S2Tribe’s creative approach in taking our branding to the next level. The logo and supporting collateral they have created are stunning and we couldn’t be happier with the results. We look forward to our continued partnership in taking our branding even further.
Mike Takkou, Co-Founder and CEO, BioGlobe
LET'S BUILD YOUR BRAND TOGETHER!
Looking to build a brand that communicates ambition, credibility and impact?