Blog
How we created AN Award–Winning Digital Sales Platform for Coca-Cola Freestyle
PROJECT SNAPSHOT
Client: Coca-Cola Europacific Partners
Industry: Food & Beverage / FMCG
Services: Website Design & Build, UX Strategy, Digital Sales Tool Development
Timeline: Created while serving as Creative Director at S2Tribe (formerly Serendipity2)
THE CLIENT'S CHALLENGE
Coca-Cola needed a dedicated website for the Freestyle sales team to showcase the Freestyle proposition to key retail partners such as Nando’s, Five Guys, and Burger King.
The platform needed to act as both a marketing tool and a functional sales resource, providing access to key information, assets, and downloadable materials.
Strategic Approach
We worked closely with the Freestyle team to define the structure, functionality, and user requirements of the platform.
This included:
- Mapping user journeys for sales teams and prospective clients.
- Defining a “top tasks” framework to prioritise usability
- Aligning content and structure with Freestyle brand guidelines
THE DESIGN SOLUTION & EXECUTION
We designed and developed a visually engaging and highly functional website that balanced brand storytelling with practical sales enablement tools.
The final product positioned Freestyle as a premium, innovative beverage solution while giving the sales team a centralised digital hub for customer engagement.
THE RESULT
- “Best in class” website recognised internally by the Freestyle team,
- Dedicated digital sales platform supporting key retail customers including Nando’s, Five Guys and Burger King.
- Centralised hub for Freestyle resources, tools and sales materials.
- Stronger communication of the Freestyle proposition to prospective partners.
- Improved ability for the sales team to engage and convert new retail customers.
CLIENT TESTIMONIAL
“The feedback we have received has been fantastic and the website has been hailed a real best in class effort..”
Freestyle Project Manager, Coca-Cola Europacific Partners
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