Turning a Bold Craft Spirit into a Cohesive Digital Brand Experience

PROJECT SNAPSHOT

Client: Piston Distillery

Industry: Craft Spirits

Services: Digital Campaigns, Social Media Design, Web Design, Brand Guidelines

Timeline: Created while serving as Creative Director at S2Tribe (formerly Serendipity2)

THE BIG WIN

A cohesive digital presence that reinforced the brand’s distinctive personality and positioning.

Piston Distillery wanted to expand its marketing presence and required both digital and offline collateral to support brand growth.

The key challenge was maintaining a consistent brand identity across multiple channels.

Working closely with the client, we developed a series of outputs designed to reinforce the brand’s identity and tone.

This included:

• HTML email campaigns

• website layouts

• social media content

• sales collateral

• brand guidelines

The design system focused on expressing the brand’s “rebellious spirit” and precision-engineering aesthetic that defines its products.

The result was a striking and cohesive visual identity across all marketing channels.

Get in touch to discuss your creative challenges and how we can work together to create some amazing solutions.