Blog
Creating a Targeted Email Campaign Built to Grow Engagement and Customer Acquisition
PROJECT SNAPSHOT
Client: Royal Caribbean International
Industry: Travel / Cruise / Hospitality
Services: : Email Campaign Strategy & Landing Page Content
Timeline: Created while serving as Creative Director at S2Tribe (formerly Serendipity2)
THE CLIENT'S CHALLENGE
Royal Caribbean required a targeted email marketing campaign to incentivise both new and existing customers while significantly expanding their email database with fresh, high-quality leads.
The challenge was improving engagement while maintaining brand consistency and conversion focus.
Strategic Approach
We collaborated closely with the client to refine audience segmentation and better define customer profiles.
This informed a more targeted approach to campaign development, including:
- Personalised messaging strategies
- Segmented email flows
- Conversion-focused landing page design
DESIGN SOLUTION
We developed a series of integrated email campaigns supported by tailored landing pages, each built around specific offers and user actions.
The system was designed to:
- Increase engagement through targeted messaging
- Improve click-through and conversion rates
- Capture and retain new audience segments
THE RESULT
- Strong engagement strategy aligned to audience segments
- Increased database growth potential
- Built on proven success from similar blue-chip campaigns