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Turning Consumer Data into Strategic Marketing Insight for Schweppes
PROJECT SNAPSHOT
Client: Coca-Cola Europacific Partners
Industry: Food & Beverage / FMCG
Services: : Marketing Concepts, Research Insights, Infographic Report Design
Timeline: Created while serving as Creative Director at S2Tribe (formerly Serendipity2)
THE CLIENT'S CHALLENGE
CCEP were impressed by creative concepts we created to explore better advertising schweppes based most-mix products. This lead to conversations with them a a requirement to for us to help them better understand consumer perceptions of Schweppes post-mix products, particularly in pubs and hospitality venues where drinks are served on tap rather than from bottles. The challenge was identifying how customers perceived these drinks and how they could be better positioned within venues.
Strategic Approach
We developed a research-led creative concept that explored how Schweppes mixers complemented popular drinks like Gordon’s gin.
The process included:
- Initial concept development
- Consumer research conducted across UK venues
- On-site customer surveys
- Data analysis and visual storytelling
THE FINAL REPORT
The final output was a fully designed infographic-led insights report that translated complex consumer data into clear, visually engaging insights for stakeholders.
This enabled marketing and strategy teams to quickly understand key trends and consumer behaviours.
THE RESULT
- Research now used in internal CCEP strategy discussions
- Clearer insight into consumer attitudes toward post-mix products
- Influenced wider marketing and research initiatives